Home > Reports > Interjection: “That’s how diversity stinks” from Hornbach –

Interjection: “That’s how diversity stinks” from Hornbach –

With the white man's sweaty and dirty underwear, Hornbach wants to revolutionize gender relations in his commercial “This is how spring smells”! This commercial smells like sexism and racism.

Berlin, April 18, 2019. On March 15, 2019, the hardware store chain Hornbach published the commercial for its campaign “This is how spring smells” and earned a well-deserved shit storm on social media for it.

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